In a recent interview with Forbes, Chip Wilson, the founder and former CEO of Lululemon, voiced his dissatisfaction with the company's diversity, equity, and inclusion (DEI) program. Wilson, who still retains an 8 percent share in the apparel brand he founded in 1998, expressed his reservations about Lululemon's focus on diversity and inclusion, calling it the "whole diversity and inclusion thing."

Wilson also made controversial remarks about the actors in Lululemon commercials, describing them as "unhealthy," "sickly," and "not inspirational." He further suggested that the company should establish clarity in order to deter certain customers from coming in.

Following Wilson's comments, Lululemon swiftly distanced itself from its former leader's stance. CNN reported that the company issued a statement stating that Wilson does not speak for Lululemon and that his views do not align with the brand's values and beliefs. This public disassociation underscores the brand's commitment to its DEI programs and a more inclusive approach.

The Axios reports indicate a shifting landscape regarding corporate opinions on DEI programs. Some companies have started to distance themselves from corporate diversity groups, considering them to be mere "window dressing." However, Lululemon seems determined to persevere with its diversity, equity, and inclusion initiatives, standing firm on their commitment to promoting a more inclusive environment.

As of now, no specific details about any changes or reforms to Lululemon's DEI program have been mentioned. The company's focus appears to be on distancing itself from any association with Wilson's comments, reiterating its commitment to diversity and inclusion.

It remains to be seen how Lululemon's customers will react to these developments and whether the brand's choice to stand by its DEI program will strengthen its reputation as an inclusive company.