The Turkish football club broadcasted the event online, attracting over 200,000 viewers on YouTube.

During the unveiling, a video posted on Fenerbahce's social media channels showcased Mourinho personally addressing the fans, saying, "Merhaba (hello) Fenerbahce fans. See you tomorrow in Kadikoy and let's start our journey together." The renowned coach expressed his gratitude for the fans' support, acknowledging that he feels loved even before achieving victories. Mourinho emphasized the responsibility he feels towards the club and its passionate supporters.

Mourinho, who had been out of football since his departure from Roma in January, takes over from Ismail Kartal, who was in his third stint as Fenerbahce's head coach. Despite a remarkable performance in the previous season, Fenerbahce narrowly missed out on the league title to their city rivals, Galatasaray, finishing with 99 points from 38 matches.

Fenerbahce's last domestic league triumph dates back to 2014, with a Turkish Cup victory in 2023 being their sole major success in the past decade. Mourinho, armed with an impressive managerial record spanning over two decades, aims to bring glory back to the club. Throughout his career, he has amassed 26 trophies, including Champions League triumphs with Porto and Inter Milan, as well as several league titles with Chelsea and Real Madrid.

Notably, Mourinho's tenure at Roma culminated in a historic European title, winning the Europa Conference League in 2022. Although the team fell short in the subsequent season's Europa League final against Sevilla, Mourinho's ability to guide Roma to their first European trophy in over six decades highlights his knack for success.

Taking charge at Fenerbahce marks Mourinho's first managerial role outside of Europe's top five leagues since his successful stint with Porto between 2002 and 2004. The 61-year-old coach has expressed his desire not only to contribute to the success of Fenerbahce but also to help develop Turkish football as a whole.

As Mourinho looks forward to the new chapter in his illustrious career, he assures the fans that their dreams are now his own. With his wealth of experience and proven track record, the Portuguese tactician aims to make Fenerbahce a force to be reckoned with once again.