Intel and Microsoft Collaborate on AI PC Requirements for OEMs

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ICARO Media Group
News
26/03/2024 23h01

In the race towards integrating Artificial Intelligence (AI) capabilities into PCs, Intel and Microsoft have joined forces to establish a set of requirements for OEMs (Original Equipment Manufacturers) to meet in order to build an "AI PC." While Microsoft's detailed plans for AI in Windows are still under wraps, Intel has taken the initiative to share the company's requirements, including the need for a Copilot key, with its OEM partners.

Microsoft's vision for an AI PC combines both hardware and software elements. These include a Neural Processing Unit (NPU), the latest CPUs and GPUs, and access to Copilot, a feature introduced by Microsoft earlier this year. The presence of the Copilot key is a crucial requirement on the path to achieving an AI PC, as it represents a sign of alignment between Intel and Microsoft.

However, it should be noted that some laptops, like Asus' ROG Zephyrus, which have already shipped with Intel's new Core Ultra chips, do not meet Microsoft's stringent requirements due to the absence of a Copilot key. Nevertheless, Intel considers these devices as AI PCs due to their integrated NPU, highlighting the different perceptions between the two companies.

Todd Lewellen, head of the PC ecosystem at Intel, emphasized the importance of unlocking new AI capabilities by integrating Core Ultra and an integrated NPU into Intel's AI PCs. Although alignment between Intel and Microsoft is strong, Lewellen acknowledged that there may be systems in the market without the physical Copilot key but with the necessary underlying technology.

The intentions of Microsoft's requirements and the benefits OEMs will receive for adhering to them remain unclear. Microsoft has yet to disclose its AI PC plans or address the topic. While Microsoft recently labeled its latest Surface Pro 10 and Surface Laptop 6 for businesses as AI PCs, it is uncertain if laptops will receive similar branding or if additional marketing budgets will be allocated for OEMs.

Apart from outlining specific AI PC requirements, Intel is expanding its AI PC acceleration program. Initially launched in October, the program aims to engage software developers in leveraging AI-powered features in their applications. Now, Intel is extending the program to smaller developers through an AI PC developer initiative. Intel plans to facilitate hands-on events throughout the year and provide an AI PC hardware development kit, featuring an ASUS NUC Pro 14 preloaded with software, drivers, and dev tools.

Intel's focus on developers is expected to lead to a broader adoption of AI capabilities within various applications. Currently, the utilization of AI hardware is limited, with Microsoft's Windows Studio Effects being a prominent example of its use in blurring backgrounds during video calls while maintaining eye contact.

Furthermore, Intel is actively seeking collaboration with hardware vendors to optimize and enable their products for Intel's AI PCs. This strategic move aims to gather as many hardware and software developers as possible to optimize applications and hardware, positioning Intel favorably during the rollout of AI PCs. Meanwhile, Qualcomm presents a competition for Intel this year with its upcoming Snapdragon X Elite laptops, which promise significant performance advancements for Windows on Arm.

In a surprising development, Google is set to release an optimized version of its Chrome browser for Windows on Arm, indicating a change in the company's stance that will greatly enhance the user experience on Qualcomm-powered Windows laptops. Rumors suggest that Microsoft may also shift solely to Arm for its consumer versions of the Surface Pro 10 and Surface Laptop 6.

To shed further light on their AI hardware and software vision, Microsoft has scheduled an AI and Surface event on May 20th, which will be led by CEO Satya Nadella. The event is highly anticipated as it will provide insights into Microsoft's future plans for AI in PC systems.

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Note: The provided information does not mention specific entities, numbers, or dates, limiting the content of the news article to a broader overview of the collaboration between Intel and Microsoft in defining requirements for AI PCs.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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