In-N-Out Burger's president, Lynsi Snyder, has taken a strong stance against raising prices in response to California's new fast-food minimum wage law, which came into effect on April 1. With the base rate increasing from $16 to $20 per hour, Snyder expressed her determination to protect the customers' interests during a recent interview with "Today."

Despite the wage hike, Snyder emphasized her commitment to keeping prices affordable for In-N-Out customers. During vice president meetings, she continually advocated against significant price increases. "We can't raise the prices that much, we can't," Snyder declared, acknowledging the importance of maintaining affordability.

In contrast to its competitors, In-N-Out has been hesitant to raise prices quickly. The beloved burger chain made slight adjustments to its pricing structure, with a 25 cent increase for burgers and a 5 cent increase for drinks at a Los Angeles-based restaurant, as reported by the New York Post.

Snyder also addressed the company's decision not to embrace certain technological advancements that could potentially impact customer experience. In-N-Out remains committed to its traditional system, avoiding mobile ordering and other cost-efficient technologies. Snyder asserted that although there may be cheaper and easier options available, In-N-Out remains dedicated to its tried-and-true practices.

Furthermore, Snyder revealed that In-N-Out has no plans to become a publicly traded company, adopt the franchise model, or expand to the East Coast in the near future. The iconic burger chain, which originated in 1948 in the Los Angeles suburb of Baldwin Park, expanded beyond the borders of California in 1992 with a location in Las Vegas.

Since then, In-N-Out has continued to grow steadily, with locations in California, Nevada, Arizona, Utah, Texas, Oregon, Colorado, and Idaho. In recent years, the company has announced its intention to expand further into the South and East, with plans to open its first locations in New Mexico and the Nashville, Tennessee area. In addition, In-N-Out recently unveiled plans to potentially open its first restaurant in Washington State.

As customers eagerly await future expansions and enjoy In-N-Out's commitment to affordability, the iconic burger chain remains steadfast in its dedication to delivering high-quality food and maintaining strong customer relationships.