Former President Donald Trump unveiled his new sneaker line, "Trump Sneakers," at Sneaker Con in Philadelphia, where he introduced the "NEVER SURRENDER HIGH-TOP SNEAKER" priced at $399. Alongside this, he is also selling sneakers with "T" and "45" on the sides for $199 each, as well as priced cologne and perfume at $99 each, all through his 45Footwear, LLC. This move comes a day after a judge handed down a ruling ordering Trump and his companies to pay nearly $355 million in a New York civil fraud trial.

Despite legal challenges looming over him, Trump expressed confidence saying, "This is something I've been talking about for 12 years, 13 years, and I think it's going to be a big success." The products are marketed as "trademarks of CIC Ventures LLC," clarifying that they are not associated with Donald J. Trump, The Trump Organization or any of their affiliates.

Biden campaign spokesperson Michael Tyler criticized Trump's appearance at the event, stating, "Donald Trump showing up to hawk bootleg Off-Whites is the closest he'll get to any Air Force Ones ever again for the rest of his life." Following his sneaker launch, Trump is anticipated to address supporters in Michigan, where he faces legal challenges, including confirmation of a criminal trial beginning on March 25 and an order to pay nearly $355 million for property value inflation. This accumulates to approximately $438 million in fines within the past four weeks, making Trump a subject of legal scrutiny as he gears up for the 2024 Republican nomination.