### Expert Labels Kellogg’s Froot Loops as Most Harmful Cereal on US Market

In a startling revelation, former FDA food safety expert Dr. Darin Detwiler has singled out Kellogg's Froot Loops as the unhealthiest breakfast cereal available in the United States. Dr. Detwiler told the Daily Mail that the popular cereal is overly processed and contains high levels of added sugars, artificial dyes, and preservatives, all of which have been linked to various health concerns.

The extensive list of harmful ingredients in Froot Loops includes Red 40, an artificial dye responsible for its vivid red color. This dye has come under scrutiny following a 2022 study by McMaster University in Ontario, Canada, which identified potential risks such as irritable bowel syndrome and Crohn's disease linked to its consumption.

The announcement from Dr. Detwiler coincides with a protest at Kellogg’s Michigan headquarters where more than 1,000 individuals, including cereal lovers and health advocates, called for the removal of harmful additives from products like Froot Loops and Apple Jacks. The campaigners delivered a petition bearing over 400,000 signatures to Kellogg's offices, urging the company to eliminate artificial dyes and preservatives blamed for health issues and behavioral problems in children.

Celebrity voices have joined the outcry, with actress Eva Mendes expressing her disappointment over the ingredients used by Kellogg's in the US. Through Instagram, Mendes shared that she has stopped consuming Kellogg's products after learning that several ingredients are banned in other countries due to their harmful effects on children.

Kellogg's has previously pledged to remove artificial colors and ingredients from its products by the end of 2018, but critics argue that the company has not fully honored this commitment. Kellogg investor Jason Karp, the founder of healthy foods company HumanCo, accused the cereal giant of prioritizing short-term profits at the expense of consumer health. Karp pointed out that while the American version of Froot Loops contains petroleum-based food dyes, its Canadian counterpart uses natural dyes derived from concentrated vegetable and fruit juices.

Despite these criticisms, the Food and Drug Administration maintains that color additives are safe when used according to its regulations. The FDA acknowledges, however, that some children may be sensitive to these additives.

In response to the backlash, Kellogg's emphasizes its commitment to food safety and transparent labeling. The company notes that more than 85 percent of its cereal sales now contain no artificial colors, and they continue to innovate to meet evolving consumer preferences for cleaner ingredients.