Essential Cookies and User Privacy: Balancing Website Functionality

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ICARO Media Group
News
22/10/2024 20h00

### Website Functionality Hinges on Specific Cookies

Critical cookies, pivotal for website operation, automatically activate in response to user actions such as setting privacy preferences, logging in, or filling out forms. Although users can set their browsers to block these cookies or receive alerts about them, doing so could impair website functionality. Importantly, these cookies do not hold any personally identifiable information.

Cookies enhancing website functionality and personalization can be set by the website operators or third-party providers. Deactivating these may affect the performance of certain services. Users are granted the ability to opt out from sharing personal information with advertisers and social media platforms across various business interfaces through a toggle switch.

Performance-tracking cookies count site visits and analyze traffic sources, helping to improve site performance. This aggregated, anonymous data reveals popular and less frequented pages and user navigation patterns. Blocking these cookies would prevent monitoring of site performance.

Social media cookies, incorporated to allow content sharing across platforms, track user browsing across different sites to build interest profiles. Disabling these cookies might restrict the use of sharing tools and impact the nature of content and advertisements users encounter on other sites.

Advertising cookies set by partners are intended for creating interest profiles and displaying relevant ads. While not storing directly identifiable information, these cookies uniquely identify browsers and internet devices. Opting out of these cookies generally results in less tailored advertising experiences.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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