In a bid to meet the increased demand during the upcoming spring season, Chipotle has announced plans to hire an additional 19,000 employees. Dubbed the 'burrito season', this period sees a spike in sales as customers frequent the chain's restaurants more often due to improving weather conditions.

Last year, Chipotle aimed to recruit 10,000 employees during the same timeframe. However, with the anticipation of higher footfall, the company is now increasing its hiring target. Currently, Chipotle has a workforce of 110,000, spread across its 3,400 restaurants, which are primarily located in the United States.

Despite expectations of increased sales during 'burrito season', Chipotle acknowledges that sales tend to dip in the summer months as students return home for the break. This cyclic pattern has prompted the company to strategically hire temporary staff to manage the changing customer demands.

To attract potential employees, Chipotle is going beyond just offering temporary positions. The fast-food chain has also announced that it will provide matched 401(K) retirement plans for its temporary workers, provided they make student loan payments. This initiative is primarily aimed at attracting Generation Z employees, who are increasingly seeking benefits and financial security in their job prospects.

However, Chipotle's plan to hire additional staff during the busy season comes amidst menu price hikes implemented back in October. The company raised prices by 3 percent after a year-long pause, citing higher dairy and beef costs. Despite customer complaints about the price increase, Chipotle claims to have seen an increase in sales nevertheless.

As Chipotle gears up for the 'burrito season' and anticipates a significant surge in demand, the company remains focused on maintaining its customer base and balancing the impact of price hikes on its profit margins. The hiring of 19,000 workers is seen as a strategic move to boost customer service and accommodate the expected increase in footfall, ensuring a positive dining experience for its customers.

The news of Chipotle's hiring plans is generating buzz across social media platforms, with TikTok users expressing their surprise and confusion over a recent viral video showing a Chipotle server discarding a bowl of food after a customer requested more chicken. Such incidents highlight the potential challenges Chipotle may face in managing its busy restaurants during the upcoming months.

As 'burrito season' approaches, Chipotle is taking proactive steps to meet the growing demand by hiring additional staff while also providing attractive benefits to potential employees. With the anticipation of increased sales and continued customer loyalty, the company aims to navigate the busy season successfully while maintaining its reputation as a popular fast-food chain.