In a delightful turn of events, Blake Lively and Ryan Reynolds have both found success with their respective films, causing quite a stir in the entertainment world. Lively's new movie, Sony's It Ends With Us, has soared to the top, surpassing Reynolds' previous hit, Marvel Studios and Disney's Deadpool, at the domestic box office.

It Ends With Us, a female-powered film starring and produced by Lively, kicked off its opening weekend with an impressive $24 million, including $11 million from previews. Industry insiders predict that the movie will continue to thrive, with estimates ranging from $47 million to $50 million by the end of its debut weekend.

Meanwhile, Deadpool, co-starring Reynolds and directed by Shawn Levy, raked in $15.7 million on its third Friday. Despite its initial success, the Marvel superhero movie is expected to be overshadowed by It Ends With Us over the weekend. However, Deadpool is projected to remain at the top of the domestic chart for the third consecutive weekend, with a projected revenue of $50 million to $56 million, pushing its worldwide earnings past the remarkable $1 billion mark.

The simultaneous success of both films has not only energized the August box office, but it also marks a triumphant return to pre-pandemic levels. Overall domestic revenue is projected to increase by 35 percent compared to the same weekend last year and an impressive 19 percent ahead of 2019.

It Ends With Us, based on Colleen Hoover's bestselling novel, has struck a chord with audiences, garnering an A-CinemaScore and an outstanding 95 percent audience score on Rotten Tomatoes. The film's appeal to a diverse audience, particularly to women across various age groups, has contributed to its soaring popularity. With 84 percent female viewership, predominantly aged between 18 and 34, the movie has resonated with its target demographic.

The delightful pairing of Lively and Reynolds, who happen to be real-life partners, is not a mere coincidence. Both actors have been actively supporting each other's projects, with Reynolds showcasing his humorous side by teasing Brandon Sklenar, who stars in It Ends With Us. Their combined efforts have created a unique synergy, resulting in a Barbenheimer moment where both films have become the talk of the town.

As the weekend progresses, audiences eagerly anticipate the final box office numbers for both It Ends With Us and Deadpool. With their captivating performances and the fans' ardent support, Blake Lively and Ryan Reynolds have proven that their star power shines bright at the box office.