Tim Burton's highly anticipated sequel, Beetlejuice Beetlejuice, has roared into theaters with an explosive start, capturing the hearts of audiences as if no time had passed since the release of the first film 36 years ago. The comedy-horror flick, distributed by Warner Bros., dominated the Friday box office with a staggering $41.5 million, including $13 million from previews.

Industry projections initially forecasted a $97 million opening for Beetlejuice Beetlejuice. However, rival studios are now predicting that the film will surpass expectations, earning over $102 million in its first weekend, in line with prerelease tracking. If these predictions hold true, it would secure Beetlejuice Beetlejuice as the second-largest September opening of all time, following Warner Bros.'s R-rated blockbuster, It, which amassed an impressive $123 million.

What's particularly remarkable about Beetlejuice Beetlejuice's success is its ability to appeal to audiences of all ages and backgrounds. With its cult classic status and immense popularity, the sequel has resonated with both long-time fans and newcomers alike. The film is attracting a predominantly female audience, accounting for approximately 54 to 58 percent of viewers, and has received positive reception across the country.

Moreover, Beetlejuice Beetlejuice has witnessed a significant boost from Hispanic consumers, who are renowned for their avid moviegoing habits. Imax and other large-format screens have contributed heavily to the film's box office earnings, accounting for more than a third of the total gross.

Critics' reviews and audience reactions have also been favorable towards the long-awaited sequel. With a B+ CinemaScore and a fresh Rotten Tomatoes critics score of 76 percent, Beetlejuice Beetlejuice has successfully captured the maniacally playful spirit that made the original film a hit. Director Tim Burton's invigorating approach, combined with the performances of Michael Keaton and Winona Ryder, has added an extra layer of nostalgia and appeal.

Beetlejuice Beetlejuice's box office triumph has overshadowed other releases during this weekend. It now holds the distinction of having the second-largest September opening, surpassing notable films like It Chapter Two and Shang-Chi and the Legend of the Ten Rings. The $100 million budget for the sequel, accompanied by an extensive marketing campaign, including a world premiere at the prestigious Venice Film Festival, certainly seems to have paid off.

With its impeccable timing and unwavering popularity, Beetlejuice Beetlejuice has proven once again that Tim Burton's distinctive style and unforgettable characters stand the test of time. As audiences flock to theaters, it seems likely that the mischievous Beetlejuice will continue to haunt our screens for years to come, leaving its mark on the box office and the hearts of moviegoers everywhere.