Apple has recently made a strategic decision to pivot its focus towards artificial intelligence (AI) and machine learning following the cancellation of the Apple Car project. Despite the closure of the ambitious self-driving car initiative, Apple is set to capitalize on the extensive research and development efforts put into the project.

Tim Cook, CEO of Apple, emphasized the importance of autonomous systems and AI technology, describing it as the "mother of all AI projects" several years ago. The company's commitment to AI was reiterated by the hiring of John Giannandrea as the senior vice president of Machine Learning and AI Strategy in 2018.

Apple's dedication to AI is reflected in the advancements made in on-device AI technology, particularly through the evolution of the Neural Engine. From its inception in the A11 Bionic chip to the latest A17 Pro and M3 chips, Apple has significantly enhanced the capabilities of its Neural Engine, demonstrating a clear investment in AI hardware.

Despite the substantial investment in the Apple Car project, analysts believe that Apple's decision to shift focus towards AI and machine learning is a strategic move that aligns with the company's long-term vision. The decision highlights Apple's commitment to developing cutting-edge AI technologies that can revolutionize the way people interact with technology.

While the cancellation of the Apple Car project may have raised concerns among investors, industry experts are confident that Apple's continued emphasis on AI and machine learning will pave the way for groundbreaking advancements in the near future. With a strong foundation in AI technology and a team of skilled engineers, Apple is well-positioned to lead the way in the rapidly evolving AI landscape.