In recent news, Apple (AAPL) shares have seen an upward trend following TD Cowen's decision to raise its price target on the stock. The managing director and senior research analyst of TD Cowen, Krish Sankar, joined Morning Brief to discuss this optimistic call ahead of Apple's second-quarter earnings report, set to be released on Thursday.

Sankar acknowledged that Apple's stock has experienced a significant boost in recent months, largely driven by the hype surrounding artificial intelligence (AI). He also recognized the concerns surrounding the company, including a slowdown in China and the lack of a clear AI strategy.

However, Sankar was quick to highlight that the share loss in China has now stabilized, indicating positive signs for Apple. Additionally, he mentioned that the company's AI strategy is becoming more evident with Apple Intelligence, providing a clearer direction for future endeavors.

Despite the positive sentiment surrounding Apple, Sankar cautioned that the company's AI initiatives would not result in a massive AI refresh driven by the phone this year. Instead, he suggested that such developments are more likely to materialize in 2025.

It is worth noting that TD Cowen's increased price target on Apple, raised from $220 to $250, reflects the growing confidence in the company's future performance. This outlook comes at a crucial time as investors eagerly await Apple's second-quarter earnings report, which will shed further light on the company's financial health and market position.

Apple's stock has been on the rise, and with the improved sentiment and a clearer AI strategy, it appears that the tech giant is making strides to solidify its position in the market. Investors will be eagerly watching for any announcements or updates that could further impact Apple's stock performance.

For more expert insights and the latest market action, viewers can tune in to the full episode of Morning Brief.