Apple's Upcoming Features Face Uncertainty in European Union Due to Digital Markets Act
ICARO Media Group
In a recent update from Apple, the tech giant has announced that some of its highly anticipated upcoming features may not be available to users in the European Union (EU) this year. The company cites the Digital Markets Act (DMA), a law implemented by the EU to regulate online platforms and prevent anti-competitive behavior, as the reason behind this potential limitation.
According to a statement from an Apple spokesperson, the DMA requirements, which emphasize interoperability between gatekeepers and third-party companies, could lead to compromises on privacy and security. As a result, three features specifically mentioned, namely Apple Intelligence generative AI tools, iPhone mirroring, and SharePlay screen sharing enhancements, may not be rolled out to EU users in 2021.
Apple expressed its motivation to bring innovative technologies to users worldwide and its commitment to finding a solution that enables the delivery of these features without compromising user safety. The company intends to collaborate with the European Commission in addressing the regulatory uncertainties presented by the DMA.
EU spokesperson Thomas Regnier responded to Apple's statement, assuring that the EU remains open for business to any company willing to comply with the rules for fair competition. With a potential user base of 450 million, the EU market holds significant value for companies like Apple.
While the exact concerns regarding interoperability requirements remain unclear, it is worth noting that Apple Intelligence encompasses various upgrades to Siri, Genmoji, notification management, cross-app actions, as well as text generation and summarization capabilities. The company's spokesperson also reiterated that Apple Intelligence will be available for beta testing this summer, while iPhone mirroring and enhanced SharePlay screen sharing features will roll out in a developer beta on Monday.
This news comes amid rumors of potential charges against Apple and Meta (formerly known as Facebook) for violations of the DMA. As the EU continues to enforce strict regulations on gatekeepers and their control over massive online platforms, companies are facing increased scrutiny and pressure to comply with the established guidelines.
As the situation unfolds, Apple remains dedicated to navigating the complex regulatory landscape while striving to provide its EU customers with cutting-edge features. The ultimate outcome will depend on the ongoing collaboration and negotiations with the European Commission in the coming months.
[Update: June 21st] - A comment from an EU spokesperson has been added, emphasizing the EU's openness to companies that adhere to fair competition rules.
In conclusion, Apple's plans to introduce several exciting features may face delays in the European Union due to the DMA requirements. The company is working towards finding a solution that ensures user safety while delivering innovative technologies.