Apple is rumored to be working on a more affordable version of its Vision Pro virtual reality (VR) headset, according to reports from Bloomberg's Mark Gurman. The tech giant is said to be aiming for a price range of $1,500 to $2,000 for this upcoming device, which is expected to hit the market next year.

The current Vision Pro, priced at a staggering $3,500, has struggled to gain traction since its release a few months ago. Despite its impressive visuals and hand tracking capabilities, the high price tag has dampened its popularity. To address this issue, Apple is exploring ways to cut costs without compromising too much on performance.

One potential cost-cutting measure mentioned by Gurman is the elimination of the EyeSight exterior display, which recreates users' eyes. Apple may also opt for a less-capable chip than the M2 found in the Vision Pro to further reduce costs. However, these adjustments could diminish what made the Vision Pro stand out compared to its competitors, such as the $500 Meta Quest 3.

In a more drastic move, Apple is reportedly considering making the cheaper Vision headset tethered to an iPhone or Mac. Though this would reduce the need for additional hardware within the headset, it would also restrict its portability and convenience. Additionally, Gurman notes that the current Vision Pro's wired, external battery pack has been widely criticized, so adding more wires could further impact the next Vision's functionality.

While a cheaper version of the Vision Pro is planned for release next year under the codename N107, Apple already has plans for a future iteration. Codenamed N109 and slated for 2026, this upgraded version aims to improve comfort and processing capabilities. Apple seems determined to continue its foray into altered reality, with reports of ongoing hirings within its VR unit.

However, analysts have tempered expectations for Apple's VR sales in 2025, suggesting that the company may be redirecting its focus towards augmented reality (AR) glasses. CEO Tim Cook has expressed ambition for these AR glasses, though their development is anticipated to take several more years. In the meantime, Meta Quest 3, a more affordable alternative, remains a popular choice among consumers.

Despite recent advancements showcased at WWDC, enthusiasm for Apple's VR headset remains limited. The high price, coupled with restricted comfort and the need for external devices, presents challenges in convincing consumers to invest. Many users find that their laptops and smartphones provide sufficient work and entertainment options, making the additional VR headset seem ancillary and less appealing.

Apple's efforts to introduce a more affordable Vision Pro headset reflect the company's recognition of the market landscape. By striking a balance between cost, features, and performance, Apple aims to capture a broader audience and compete effectively against its rivals.