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Advanced Micro Devices (AMD) unveiled its latest AI-powered processors for personal computers and workstations at the Computex trade show in Taiwan on Wednesday, targeting to capture a larger segment of the PC market from rival Intel. Amidst a backdrop where both companies’ stocks have recently underperformed, AMD's strategic moves signal its commitment to innovation and competitiveness.

A notable highlight from the event was AMD's reinforced collaboration with Taiwan-based PC manufacturer Asus. The duo presented the Asus Expert P Series Copilot+ PCs, integrating AMD Ryzen processors. These commercial PCs, aimed at enhancing enterprise AI acceleration, feature AMD’s cutting-edge Ryzen AI Pro 300 series processors. AMD asserts these machines offer substantial AI productivity improvements, delivering over 50 TOPS (trillions of operations per second) through advanced neural processing unit (NPU) performance. They are also designed to facilitate Microsoft's upcoming Copilot+ AI experiences.

In addition to the new processors, AMD showcased its Radeon RX 9060 XT graphics cards tailored for the next generation of gaming. The company also exhibited its latest Ryzen Threadripper processors and advanced Radeon graphics cards for high-end workstations, aiming to cater to professionals requiring robust computing power.

Stock performance for both companies has been tepid. AMD’s shares closed at 113.51 on Tuesday, reflecting a 1.1% decline, whereas Intel’s shares saw a 0.5% drop, closing at 21.27. Nevertheless, AMD has shown progress in market share; it captured 24.4% of the x86 PC central processor unit market in the first quarter, up from 20.8% the previous year, according to Mercury Research. Conversely, Intel's market share fell to 75.6% from 79.2% in the same timeframe.

Earlier at Computex, Intel had revealed its new graphics processing units and AI accelerators aimed at PCs and data centers, underscoring the technological battle between the two giants. Despite their innovation strides, both AMD and Intel have faced stock performance challenges, with AMD holding an IBD Relative Strength Rating of 23 and Intel at 24, positioning them in the lower quartile for performance over the past year.