Airbus Touts Achievements as Boeing Faces Uncertainty at Farnborough Air Show
ICARO Media Group
In the midst of ongoing struggles and uncertainties at Boeing, Airbus took the opportunity at the Farnborough Air Show to highlight its accomplishments and address concerns within the aerospace industry. The CEOs of Boeing's divisions maintained a tight focus on safety and quality during their press event, evading questions about strategic moves and future plans.
Airbus CEO Guillaume Faury acknowledged the challenges faced by his company, particularly in jet delivery delays and losses in the space business. However, he also emphasized positive milestones, such as the recent certification of the new A321XLR extra-long-range model by the European aviation regulator.
Faury took a subtle jab at Boeing by mentioning the delayed plans for an all-new aircraft in the large, long-range single-aisle market. "Some have been speaking about the Middle of the Market for decades," he said. "Airbus did it."
Stephanie Pope, the newly appointed chief of Boeing's commercial airplanes division, expressed her unwavering commitment to the company's recovery efforts. Pope emphasized the importance of prioritizing safety, quality, and meeting commitments with a predictable schedule. Despite the challenges faced by Boeing, Pope asserted that the company remains stable, with orders sold out through the decade.
However, Pope declined to answer inquiries regarding her interest in the top position of CEO or discuss potential moves, including relocating the headquarters back to Seattle or affirming that the Puget Sound region will build Boeing's next new airplane. These unanswered questions have sparked speculation among industry experts and important Boeing customers.
The potential move of Boeing's headquarters back to Seattle garnered support from influential figures within the aviation industry. John Plueger, CEO of Air Lease Corporation, stated that it would be a positive gesture symbolizing Boeing's commitment to returning to its roots and regain its former glory. Plueger also emphasized the need for the next CEO to prioritize engineering and launch a new single-aisle aircraft to restore market balance.
Adam Pilarski, an aviation analyst, echoed Plueger's sentiments, mentioning that relocating the headquarters to Seattle would hold symbolic significance in retaining tradition and heritage.
Boeing's public messaging remains constrained as the company awaits the appointment of a new CEO, which is expected to happen this year. The transition period has created uncertainty for employees and the community of Everett, Washington.
U.S. Rep. Rick Larsen expressed his concern over the prolonged transition period and highlighted the importance of addressing the looming question of who will build Boeing's next all-new plane. He stressed the importance of showing commitment and value towards Boeing's assembly line workers, who have borne the burden of decisions made in the past two decades.
Meanwhile, Airbus executives appeared more confident and optimistic about their position in the industry. When asked about the threat posed by the Chinese aviation industry's COMAC C919 single-aisle jet, Airbus Commercial CEO Christian Scherer acknowledged COMAC as a serious competitor with a strong domestic market.
At the Farnborough Air Show, while Airbus showcased its achievements and future prospects, Boeing grappled with uncertainties and a need for stability. All eyes remain on Boeing as it navigates through its ongoing challenges and prepares for the appointment of a new CEO in the near future.
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