Advance Local Offers Opt-Out Options for Targeted Advertising and Data Sales
ICARO Media Group
In a recent announcement, Advance Local, the parent company of various publications, services, and events, has provided users with opt-out options for targeted advertising and the sale of personal data. These options aim to give users more control over their online experience and protect their privacy.
According to Advance Local's User Agreement, privacy policy, and cookie statement, users who browse their sites may be served targeted advertising using cookies and similar tracking technologies. This means that users' browsing behavior may be monitored and used to deliver personalized ads. To opt out of this targeted advertising using cookies, users can simply toggle the "Allow Targeted Advertising On This Site Using Cookies" button to the left and confirm their choice.
Furthermore, if users have provided their email addresses when subscribing or registering for Advance Local publications, services, or events, their email addresses may be used to identify them online for targeted advertising. To opt out of this type of targeted advertising enabled by email, users are encouraged to submit their information on the provided Opt Out Form.
Additionally, for users who have interacted with Advance Local in other ways, such as subscribing to publications or signing up for events, their personal data, such as names or postal addresses, may be sold to third parties for marketing purposes. To opt out of these sales, users can also submit the Opt Out Form, which will help Advance Local locate their records and process their request.
It's important to note that the opt-out function for targeted advertising using cookies is specific to the brand, browser, and device. Therefore, if users visit other Advance Local brands, access the site from a different browser or device, or clear their cookies, they will need to opt out again.
Furthermore, to opt out specifically from targeted advertising enabled by LiveRamp, users can visit the linked LiveRamp Opt Out Form, enter their email address, and opt out.
By offering these opt-out options, Advance Local aims to provide users with greater transparency and control over their data privacy. Users in certain U.S. states may also have the right to opt out of targeted advertising and the sale of personal data, as defined under applicable law. It's recommended that users review Advance Local's privacy policy for more detailed information on their privacy practices.
In conclusion, Advance Local is taking steps to prioritize user privacy by providing opt-out options for targeted advertising using cookies, targeted advertising enabled by email, and data sales. Users now have the ability to customize their online experience and protect their personal information.