Country Music Star Lainey Wilson Stars in Coors Light Super Bowl Commercial

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01/02/2024 21h49

Country music sensation Lainey Wilson is set to make a big splash during this year's Super Bowl with her appearance in a new commercial for Coors Light. The 31-year-old blonde singer can be seen in the ad, which was exclusively revealed by DailyMail.com.

Coors Light, in partnership with Wilson, recently provided a behind-the-scenes sneak peek at their highly anticipated Super Bowl commercial. In the ad, Wilson is shown covered in ice as the Coors Light Chill Train speeds past her at over 900 MPH. This exciting collaboration comes as Wilson officially announced her multi-year partnership with Coors Light.

Fans of Wilson will have the opportunity to experience a special section aboard the Chill Train virtually. The slow-motion version of Coors Light's Big Game ad will allow fans to grab a virtual seat next to their favorite country crooner. Fan seats will be made available on Thursday, February 1, at 1 PM ET on coorslightchilltrain.com.

Super Bowl LVIII is scheduled to take place at Allegiant Stadium, the home of the Las Vegas Raiders. The game will feature a match-up between the Kansas City Chiefs and the San Francisco 49ers.

In addition to the Super Bowl commercial, Wilson has a lot to look forward to this week as she heads into the 2024 GRAMMYs on Sunday. Her career continues to soar, with recent nominations for two 2024 Grammys, including Country Album of the Year and Best Country Duo/Group Performance.

As part of the partnership with Coors Light, fans will have the chance to win exclusive co-branded merch, as well as opportunities to attend Wilson's upcoming "Country's Cool Again" tour. One lucky fan will even receive a pair of tickets to Wilson's show in London, with travel expenses covered. Three more fans will win a pair of tickets to a U.S. show of their choice, along with $1,000 to cover travel expenses.

Coors Light is thrilled to collaborate with Wilson, as they believe her unique country spin on "chill" perfectly aligns with their brand. The beverage company aims to bring moments of relaxation and enjoyment to fans across the country, both through Wilson's tour and through exciting surprises they have in store.

Molson Coors Beverage Company, a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, is the driving force behind Coors Light's partnership with Wilson. Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, emphasized the universal language of music and its ability to bring people together.

Wilson's rise to stardom has been marked by numerous accolades and achievements. She holds the record for the most nominations at the 2023 CMA Awards, with nine nominations and five wins, including Entertainer of the Year. Her critically acclaimed album, Bell Bottom Country, has garnered over 700 million streams to date and earned her the title of CMA and ACM Album of the Year, as well as a Grammy nomination for Country Album of the Year.

With her successful debut on the hit series Yellowstone and her chart-topping singles, Wilson has proven to be one of music's hottest and most buzzed-about new artists. She has captivated audiences around the world and performed alongside acclaimed artists such as Jon Pardi, Luke Combs, and Jason Aldean.

Fans of Lainey Wilson and Coors Light can look forward to exciting moments of chill and unforgettable experiences both during the Super Bowl commercial and throughout Wilson's upcoming tour. This partnership is set to bring entertainment, refreshing beverages, and unforgettable memories to fans across the country.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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