The release of a limited edition Starbucks x Stanley pink cup has caused frenzy at Target stores nationwide, as fans lined up overnight and fights broke out in some locations. This shimmery pink version of the Stanley Quencher, an insulated tumbler that has gained popularity on social media, was made available on Wednesday, sending enthusiasts into a frenzy to get their hands on the $49.95 cup.

Resellers are taking advantage of the craze, with the coveted item selling for as much as $299.99 on eBay, a staggering six times its original retail price. Stanley's stainless steel Quencher cup, known for its functionality and durability, has become not only a sought-after item but also a cultural phenomenon in recent years.

The 40-ounce Quencher cup, featuring a straw and handle, has become one of the most coveted bottles in the world. The limited edition pink Starbucks x Stanley collaboration marks the third co-branded release between Stanley and the popular coffee chain.

Across social media platforms, fans have shared their experiences of waiting in line overnight outside Target stores in freezing temperatures, determined not to miss out on the exclusive pink cup. Videos have surfaced online capturing the long queues that snaked around stores before opening at 8am. Each customer was only allowed to purchase one cup.

However, the release has not been without its share of disturbances. Several videos have emerged showing fights breaking out in stores over the sought-after tumbler. One viral video showed a man attempting to steal the Stanley cups, only to be tackled to the ground by another customer who intervened.

With stores quickly selling out, the limited edition pink cups are now making a profit on third-party platforms like eBay, where sellers are listing them for as much as $550. Starbucks has confirmed that the cups will not be restocked, increasing their scarcity in the market.

This frenzy is reminiscent of the similarly chaotic release of a holiday red co-branded tumbler in November, where customers camped out and set up tents in Starbucks parking lots in anticipation of its release.

The Stanley Quencher cup, known for its ability to keep drinks hot or cold for extended periods, was introduced in 2016. However, it was under the leadership of former Crocs president Terence Reilly, who joined the company in 2020, that the cup began to gain a cult following. Stanley shifted its marketing approach, targeting women and the Instagram generation, and offering the Quencher in various color palettes.

The limited edition Starbucks x Stanley pink cup is just one of over 100 colors now available from the brand, showcasing the widespread appeal and demand for these popular and stylish bottles.

As fans continue to flock to Target stores in pursuit of the coveted pink cups, the partnership between Starbucks and Stanley has undoubtedly created a buzz and generated tremendous excitement among beverage enthusiasts and collectors across the country.