Food Companies Explore Creating Weight Loss Drug Companion Products
ICARO Media Group
NewsNation - Major food companies such as Nestlé and Abbott Labs are in the early stages of developing companion products or supplements to cater to customers who are using weight loss drugs like Ozempic and other similar medications. The move comes as these drugs, used primarily to treat Type 2 diabetes and promote weight loss, gain popularity among users.
During their latest earnings call, Nestlé executives revealed their plans to create companion products that would help counteract potential loss of muscle mass and prevent weight regain once individuals discontinue the drug. The Wall Street Journal reported that Nestlé and Abbott Labs are in the process of researching and developing protein shakes specifically designed to address the nutritional needs of customers using these drugs.
These weight loss drugs, including Ozempic, Wegovy, and Mounjaro, help individuals with Type 2 diabetes manage blood sugar levels while also promoting weight loss. The drugs work by suppressing appetite and creating a feeling of fullness. However, because of the mechanisms of these medications, individuals must exercise caution in their dietary choices.
Nutritionist Sam Tejada explained the importance of specific food products for those on weight loss drugs like Wegovy or Ozempic, stating, "You can't just eat anything when you're on these drugs. Consuming foods that are high in carbohydrates or sugar can negatively affect your well-being due to the medication's impact on insulin production. Having pre-prepared foods and meals that eliminate high-sugar, high-carb, and greasy foods is undoubtedly a significant advantage."
By creating companion products, Nestlé and Abbott Labs aim to provide customers using weight loss drugs with readily available and convenient food options that align with their dietary requirements. These products would not only address the potential loss of muscle mass but also support overall nutrition while following the prescribed medication regimen.
The development of weight loss drug companion products reflects the growing demand for specialized nutrition among individuals using these medications. As more people turn to weight loss drugs for various health reasons, the market for companion products is expected to expand.
While the food companies are still in the early stages of the research and development process, the introduction of companion products tailored for weight loss drug users could potentially revolutionize the dietary landscape for individuals seeking to manage their weight while on medication.