mls-en : # Sports Media Sees Rapid Migration to Bluesky Following US Election

Icaro
Game Recaps
14/11/2024 22h05

The shift from Twitter to Bluesky among sports media professionals has gained significant momentum following the recent US election. As established personalities make the move to the new platform, excitement and engagement levels are on the rise. With Bluesky experiencing a surge in users and reaching the number one spot on the iOS App Store this week, it is drawing attention as a viable alternative to the declining appeal of traditional social media platforms.

Prominent sports media figures such as ESPN's Mina Kimes, Sarah Spain, and Benjamin Solak, as well as Meadowlark Media's Pablo Torre and FS1's Rachel Nichols, have all embraced Bluesky, recognizing it as a refreshing change devoid of spam bots and negativity. The platform's resemblance to early Twitter has been a key selling point for many users, sparking nostalgia for a time when online interactions were more engaging and less toxic.

While Bluesky competes with Meta's Threads, which boasts a larger user base, the former is lauded for its authentic and positive environment. The migration to Bluesky has been fueled by a growing dissatisfaction with the current state of social media, especially among sports journalists who feel alienated by the evolving landscape of platforms like Twitter.

The strong block functionality on Bluesky has received praise, offering users a more effective tool to control their online experience. The platform's user-friendly interface and potential for real-time sports discussions have attracted a wave of new users seeking a return to the fun and meaningful interactions reminiscent of the early days of social media.

As the sports media community continues to embrace Bluesky, discussions are underway on the platform regarding the potential impact on news dissemination and audience engagement. While Bluesky is gaining traction, some users remain cautiously optimistic, aware of past shifts in the social media landscape and the challenges of building a new online community.

With notable sports media personalities making the transition to Bluesky, including reporters from major sports outlets, the platform is poised to reshape the way sports content is shared and consumed in the digital age. As the migration away from traditional social media platforms accelerates, Bluesky emerges as a promising alternative for those seeking a more vibrant and interactive online experience in the sports media industry.

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**Source:** Liam McGuire, The Ringer, Sports Media with Richard Deitsch

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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