MLS clubs have experienced a notable uptick in attendance this season, with an average of 23,246 fans per match, reflecting a 7% rise from the previous year. Overall, more than 6.5 million spectators have attended matches so far this season, showing a 13% increase from the same point in the 2023 season. The arrival of Lionel Messi at Inter Miami has been a significant factor in this surge, with his impact evident as multiple teams have set new single-match attendance records when facing Inter Miami.

Among these teams are Sporting KC, the Revolution, and the Whitecaps, with the latter experiencing an impressive 82% increase. The league's strategic scheduling changes and its focus on enhancing business fundamentals, including ticket sales, have played a pivotal role in driving higher attendance numbers. The involvement of industry experts, like Chris McGowan, former CEO of Ilitch Sports + Entertainment, in boosting club performance has also been instrumental in the increased attendance figures.

The social media sphere has been buzzing with fans expressing their enthusiasm for the league's growth and potential. Some point out the financial prowess of certain ownership groups within the league, while others applaud the sustainability and long-term outlook of MLS. Many fans also highlighted the impact of consistent scheduling and the influence of newer expansion teams in bolstering attendance figures. Moreover, discussions about the long-term sustainability and growth of the league beyond Messi's tenure have ignited excitement and anticipation among supporters.

As MLS continues to evolve and attract a wider audience, the league's current success in attendance serves as a strong foundation for future growth and development.

## Comments:

- The inclusion of Messi in MLS games seems to be a major draw for fans, but the strategic changes and club performance enhancements are aiding in sustained growth.

- Fans are optimistic about the league's future post-Messi era, emphasizing the importance of attracting and retaining audiences for long-term success.

- The impact of consistent scheduling and the emergence of new expansion teams is evident in the league's rising attendance numbers, showcasing MLS's potential for continued growth.

- Supporters are applauding the sustainability of the league and the consistency in attendance figures, foreseeing a promising future for MLS beyond individual player stardom.