mls-en : MLS Next Pro Looks to Expand by Moving Clubs to Alternate Markets

Icaro
Game Recaps
18/11/2024 22h05

MLS Next Pro recently wrapped up its third season, with 29 teams, including St. Louis City 2 and The Town FC, participating in the 2024 season. The league's President, Charles Altchek, expressed the desire for more clubs to commercialize and enhance their development teams by relocating them to markets outside their primary cities, seeking to boost overall growth and engagement.

Several MLS clubs have already made moves in this direction. Notably, Nashville SC, San Jose Earthquakes, and LA Galaxy have shifted their Next Pro teams to alternate markets with distinct identities to foster unique fan bases and offer young prospects exposure to vibrant stadium environments.

One of the notable success stories is Huntsville City FC, previously Nashville SC's Next Pro team, which has seen significant success in terms of attendance and corporate partnerships since moving to Huntsville, Alabama. Additionally, The Town FC, affiliated with the Earthquakes, and Ventura County FC, associated with the Galaxy, have adopted a model where third-party operators manage commercial aspects, showcasing potential financial viability.

Moreover, independent clubs like Carolina Core FC and Chattanooga FC have demonstrated early business success, pointing towards the potential for growth and sustainability within MLS Next Pro. Altchek confirmed plans to maintain 29 teams in 2025, with the potential for more clubs to adopt hybrid affiliate models in the upcoming season.

Social media comments highlighted differing perspectives on the evolution of MLS Next Pro. While some expressed concerns over the league resembling a Minor League Baseball format, others appreciated the strategic benefits of the affiliate model for player development and market expansion. The conversation touched on various topics, including team names, incentives for performance, and the balance between player development and results in the league.

As MLS Next Pro looks towards the future, the ongoing evolution of its structure and strategy aims to enhance competitiveness, engagement, and overall development within the North American soccer landscape.

Stay tuned for more updates on MLS Next Pro's expansion and development initiatives.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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