mls-en : Don Garber Marks 25 Years as MLS Commissioner, Reflects on League’s Evolution
Icaro
Don Garber, the long-serving Major League Soccer (MLS) commissioner, is set to celebrate his 25-year anniversary in August, ranking him as the second longest-serving commissioner among the major North American sports leagues. From overseeing the league's growth to attracting global soccer stars such as Lionel Messi, Garber has played a vital role in shaping MLS into a prominent force in the world of soccer.
Since taking on the role in 1999, Garber has steered the MLS through a period of significant expansion, with a current valuation averaging around $680 million per team and a collective value exceeding $20 billion. The league, which will see the addition of San Diego FC in 2026, has witnessed tremendous growth under his leadership, boasting an array of international soccer talents.
Hailed as "The Don," Garber didn't come from a soccer background, but his strategic vision and marketing acumen have been instrumental in MLS's transformation. Despite initial challenges, including financial struggles and lack of infrastructure, Garber introduced innovative initiatives that have propelled the league to new heights.
Throughout his tenure, Garber has orchestrated key developments such as the introduction of the Designated Player Rule, which facilitated the signing of global icons like Messi, David Beckham, and Thierry Henry. His business acumen has also led to landmark deals, including a groundbreaking partnership with Apple in 2022 worth $2.5 billion for streaming MLS matches.
Despite criticism from some quarters, including supporters of clubs like the Columbus Crew, Garber's impact on MLS's growth cannot be understated. The league's expansion from 10 to 30 clubs and the increased commercialization of soccer in the US are testaments to Garber's enduring legacy as MLS commissioner.
While some fans express mixed sentiments about Garber's leadership, acknowledging both his achievements and shortcomings, the undeniable impact of his tenure underscores the significant role he has played in shaping the trajectory of MLS. As Garber marks a quarter-century at the helm, his legacy as a key figure in MLS's rise to prominence remains firmly entrenched in the annals of American soccer history.
*[Source: Social media comments: Twitter]*