Apple unveiled a new 'Catch Up' feature integrated into the MLS Season Pass, allowing viewers to follow ongoing games by watching highlight clips. The 'Key Plays' carousel can be accessed during live games or later via the TV app's controls menu on various Apple devices. This feature, leveraging on-the-fly machine learning, automatically generates clips of significant moments like goals, penalties, and crucial shots for an enriched viewing experience.

The 'Catch Up' initiative underlines Apple's commitment to enhancing sports entertainment, following recent additions such as the quad-box Multiview feature and the forthcoming debut of MLS 360 on Apple Vision Pro. MLS Season Pass, Apple's flagship sports offering, grants subscribers unrestricted access to all MLS regular season and playoff games in English and Spanish, supported by dedicated broadcast teams.

Moreover, Key Plays will extend beyond Apple devices to Amazon Fire TV, Roku, smart TVs, PlayStation, Xbox, and more, ensuring a broader reach for MLS fans worldwide. The feature's integration with iOS 17.6 beta marks Apple's promise to continually evolve the sports streaming experience, with a focus on user convenience and engagement.

Social Media Reactions:
- Users express interest in streamlined replay viewing options and on-demand access to MLS 360 episodes.
- Requests for midweek preview shows on the platform to enhance the viewing experience.
- Discussion on the availability of 'This Is MLS' episodes on different platforms, highlighting a YouTube presence.
- Observations on the trend of unwarranted negative sentiments towards Apple, emphasizing the feature's technological advancement rather than novelty.

The addition of 'Catch Up' to the MLS Season Pass through the Apple TV app signifies a step forward in immersive sports streaming experiences, catering to the evolving preferences of sports enthusiasts globally.