Manchester United is exploring the possibility of selling the naming rights to either the refurbished Old Trafford or a newly-constructed stadium as part-owner Sir Jim Ratcliffe seeks to increase revenues to fund a major project. Talks have been held with financial institutions like Bank of America to raise the required capital for the potentially multi-billion-pound project. The club is deliberating substantial ticket price rises as well.

While no decisions have been finalized, club sources have confirmed that discussions have taken place. It remains uncertain who would bear the burden of any new debt incurred for the infrastructure project - the club or INEOS, owned by Ratcliffe. Financial reports indicated United still carries a debt of £653.3m, a legacy of the Glazer family's previous ownership, before Ratcliffe acquired a stake and operational control.

Old Trafford, the iconic 114-year-old stadium, has historically maintained its name, unlike other European and American stadiums. However, should a refurbishment occur, the club may retain the name Old Trafford with an associated partner. In the case of a new stadium build, United is open to selling the naming rights, potentially commanding millions of pounds.

Funding for the project remains undisclosed, with the Glazer family unlikely to provide full financing, and INEOS expected to seek public funds or private partnerships. The consideration of naming rights and ticket price increases suggests a strategy to bolster revenues for competitive success on the pitch.

A mix of social media reactions underscored varied opinions on potential new names for the stadium, ranging from humorous suggestions to preserving the historical significance of Old Trafford. Fans expressed concerns over eroding the club's heritage and proposed charitable or traditional names to uphold the legacy amidst the changing commercial landscape.

As Manchester United navigates the modern football business landscape, balancing financial imperatives with the preservation of tradition will be crucial in shaping the future identity of the club's home ground.