NORMAN - The University of Oklahoma and University of Texas have reached an agreement to extend the contract for the historic Allstate Red River Rivalry football game at the Cotton Bowl until 2036. The announcement was made on Wednesday, with both schools expressing their excitement about preserving the longstanding tradition.

As part of the agreement, the City of Dallas will invest approximately $140 million in a two-year renovation project for the Cotton Bowl Stadium. The renovations will enhance the fan experience and pay tribute to the stadium's legacy and unique architecture. The Dallas Sports Commission and Dallas Tourism Public Improvement District have also agreed to increase the game fees paid to each school.

The improvements to the Cotton Bowl Stadium will include widening concourses, adding escalators, and upgrading concessions, restrooms, and hospitality areas. These renovations aim to improve the comfort and convenience of fans attending events at the stadium. The first phase of renovations to the west side is set to be completed by September 2026, with the second phase for the east side slated for completion by September 2034.

The Allstate Red River Rivalry, which dates back to 1900, has been played at the Cotton Bowl since its construction in 1930. The game has been held at a neutral site for the past 95 years, with the current location being equidistant from both universities. The 2023 game marked the 119th meeting between the Longhorns and the Sooners.

Officials from both universities expressed their enthusiasm for the contract extension. Joe Castiglione, OU Vice President and Director of Athletics, highlighted the unique bond between the rivalry and the Cotton Bowl, emphasizing the need to preserve the historic legacy. Chris Del Conte, UT Vice President and Athletics Director, echoed Castiglione's sentiment and emphasized the importance of the game's history, tradition, and pageantry.

The announcement also garnered excitement from Mitchell Glieber, President of the State Fair of Texas, who referred to the game as the most unique setting in all of college football. Dallas Mayor Eric Johnson praised the extension of the tradition, recognizing the game's contribution to the economic vitality of the city.

To oversee the renovation efforts, the City of Dallas has enlisted Bryan Trubey, FAIA, project principal with Overland Partners. Trubey expressed his honor in leading the redesign efforts and emphasized the importance of creating a sustainable and vibrant future for Fair Park.

Furthermore, Learfield will continue its partnership with the Allstate Red River Rivalry, reinforcing the connection between passionate fans and the tradition of the game.

With the contract extension and the stadium renovations on the horizon, fans can anticipate an even more enhanced and memorable experience at the Allstate Red River Rivalry for years to come.

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