7 billion, set to go into effect in 2025. The deal features a mix of traditional and streaming platforms, with longtime partners Fox and NBC at the forefront.

Under the terms of the agreement, Fox Sports will broadcast the first 14 regular season races, with five races airing on Fox and nine on FS1. NBC will take over for the final 14 races, broadcasting four on NBC and the rest on NBC Sports' USA Network.

However, the most significant change comes in the form of a new partner for midseason races – Amazon Prime. Amazon Prime will make its debut in NASCAR, handling five races following the conclusion of Fox's broadcasting run. Additionally, Amazon Prime will exclusively stream all practice and qualifying sessions for the first half of the season, except for the exhibition Clash race, the Daytona 500, and the All-Star Race, which will be covered by Fox.

Another notable addition to the lineup is Warner Bros Discovery, which will broadcast all practice and qualifying sessions for the second half of the season. These sessions will be available for streaming on Max and will air on truTV. Furthermore, TNT will air the next five Cup races, providing fans with a variety of televised options throughout the season.

The decision to incorporate a streaming element into the media rights package is significant, as NASCAR President Steve Phelps believes it will cater to the evolving preferences of both existing and new fans. Phelps emphasized the importance of these new partners, stating that they all bring something unique and different for fans.

While the introduction of streaming options aligns with emerging trends in other sports, NASCAR faces unique challenges due to its older fan base and significant presence in rural areas. Streaming content may not be accessible for older fans who are less tech-savvy, and those in rural regions may encounter difficulties with connectivity.

There have been concerns raised by some NASCAR fans in recent years regarding the availability of races, qualifying, and practice sessions on television. With the new broadcasting schedule being the most complex yet, some worry that it may compound the difficulty of finding and following the races.

However, opinions vary among the fan base, with some believing that the new deal is a step in the right direction. There is appreciation for the exclusive telecast of the entire Xfinity Series on The CW, providing fans with a dedicated network for this particular series.

As NASCAR paves a new path for media coverage, there is anticipation and speculation about the impact this will have on viewership and the fan experience. Only time will tell how successful this venture will be in capturing the attention of diverse fans across various platforms and satisfying their racing cravings.

Overall, NASCAR's landmark seven-year media rights agreement signals a transformative era for the sport, emphasizing a balance between traditional television coverage and the integration of streaming platforms. The racing community eagerly awaits the implementation of these changes, hoping for a compelling and easily accessible viewing experience in the years to come.