In a major announcement, Bud Light has officially become the official beer of the UFC once again, inking a record-breaking sponsorship deal, ESPN.com reports. This partnership marks the return of Bud Light as the primary beer sponsor for the world-renowned mixed martial arts promotion.

According to sources, the agreement between the UFC and Anheuser-Busch, the parent company of Bud Light, represents the largest sponsorship deal in UFC history, although specific terms were not disclosed. The multiyear contract will go into effect on January 1, 2024, further solidifying the bond between the two entities.

This partnership comes on the heels of the recent merger between the UFC and WWE under parent company Endeavor, forming the newly publicly traded company TKO. The reunion of the UFC and Bud Light signifies a significant move for both parties, emphasizing their shared values and beliefs.

In a statement, UFC CEO Dana White expressed his excitement about working with Anheuser-Busch and Bud Light once again. He mentioned the long-standing history between the two organizations, highlighting that Bud Light was the original beer sponsor of the UFC over fifteen years ago. White stated, "I'm proud to announce we are back in business together. I'm looking forward to all of the incredible things we will do in the years ahead."

As part of the deal, Bud Light will have prominent branding throughout the Octagon, including on Dana White's Contender Series, which showcases up-and-coming fighters. The beer brand will also feature prominently across UFC broadcasts and social media platforms, ensuring maximum exposure to fans worldwide.

The revitalized partnership between the UFC and Bud Light serves as a testament to the enduring appeal of the sport and the growth it has experienced over the years. With the MMA community eagerly anticipating the start of 2024, this historic sponsorship deal heralds a new chapter for both the UFC and Bud Light, promising exciting endeavors and shared success in the future.