In a major development for the world of professional wrestling, WWE's negotiations for the TV rights of their flagship show, "Raw," have taken an exciting turn. After securing new deals for "SmackDown" and "NXT," WWE is now in talks with Warner Bros. Discovery (WBD), creating a potential shake-up in the wrestling landscape.

According to renowned journalist Dave Meltzer, WWE has been engaged in discussions with prominent companies like Amazon and Disney. Initially, it was believed that a deal with Warner Bros. Discovery was out of the question. However, recent developments suggest that WBD is open to negotiation, possibly due to the arrival of CM Punk, the wrestling sensation who has generated substantial buzz since rejoining WWE.

Of notable significance is the fact that WBD currently owns TNT and TBS, which air All Elite Wrestling (AEW) programming. A potential agreement between WBD and WWE would have far-reaching consequences, likely requiring AEW to find a new television home once their existing TV deal expires next year.

CM Punk's association with WBD CEO David Zaslav, whom Punk referenced as a fan during an appearance on AEW TV earlier this year, adds an intriguing dynamic to the talks. Punk's undeniable influence and ability to captivate audiences could make WWE's offer more enticing for Warner Bros. Discovery.

Meltzer speculated that Punk's inclusion in WWE's upcoming live event in Los Angeles could be a strategic move, possibly intended to impress potential partners. However, no confirmation has been made regarding this speculation.

While the details of the potential partnership remain undisclosed, Meltzer suggests that WWE aims to finalize the next TV rights agreement for "Raw" in the near future. WWE reportedly hopes to secure a lucrative deal, aiming for a sum close to $400 million for the long-established show.

For Warner Bros. Discovery, the decision to partner with WWE will require careful consideration, as their current agreement with AEW comes at a significantly lower rate. Balancing the benefits and costs of each partnership will undoubtedly play a crucial role in WBD's decision-making process.

As wrestling fans eagerly await further updates, it is becoming increasingly clear that WWE's negotiations for the TV rights of "Raw" are entering a critical phase. The outcomes of these discussions have the potential to reshape the wrestling industry, setting the stage for a thrilling new era.

Disclaimer: This article is based on information provided by journalist Dave Meltzer during his appearance on "Wrestling Observer Radio." WWE and Warner Bros. Discovery have not made any official statements regarding their negotiations at the time of writing. The details presented here are subject to change as further developments emerge.