WWE's “Raw” to Stream on Netflix Starting January 2025 in Groundbreaking $5 Billion Deal
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The groundbreaking deal, reportedly worth a staggering $5 billion over 10 years, will not only showcase WWE's weekly shows such as "Raw," "WWE SmackDown," and "WWE NXT," but also feature premium live events like WrestleMania on the streaming platform.
This remarkable agreement has raised many eyebrows due to its massive price tag. Wrestling journalist Dave Meltzer noted in the latest Wrestling Observer Newsletter that the significant sum, although higher than the previous annual deal of $265 million with USA, is relatively modest. This is because localized international rights deals will now be eliminated in countries like Canada and the United Kingdom. Surprisingly, Netflix appears to have secured the WWE deal at a lower price than initially predicted.
Despite the financial aspects, WWE is banking on the mutual benefits of this partnership. Meltzer emphasized that the exposure of being the first of its kind to produce live weekly shows on a streaming service is crucial for WWE's growth. The company sees this move as an opportunity to reach a wider audience and expand its international presence.
The stock market response to this groundbreaking deal has been positive, with early indications suggesting that investors are optimistic about the future prospects of WWE on Netflix. Meltzer speculated that the market reaction may have been different had WWE agreed to the same price with another network or online video platform.
Prominent wrestling personalities have also weighed in on the WWE-Netflix deal. Eric Bischoff, former WCW exec, expressed his belief that this alliance presents a significant opportunity for WWE to further expand its global reach, thanks to Netflix's massive subscriber count worldwide. Bully Ray, WWE Hall of Famer, acknowledged that while WWE is likely to have carefully planned out the transition, it will undoubtedly require some adjustments for fans as "Raw" moves from USA to the streaming giant.
As wrestling fans eagerly await the implementation of this groundbreaking agreement, all eyes will be on WWE as it pioneers the move to produce live weekly shows on the renowned streaming platform Netflix.