Disney Acquires Remaining Stake of Hulu Amidst Industry Consolidation

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ICARO Media Group
News
02/11/2023 23h19

In a recent move that signals further consolidation in the streaming industry, The Walt Disney Co. has announced its acquisition of the remaining 33 percent stake of Hulu that was held by Comcast. This acquisition comes at a time when Hollywood is tightening its belt, leading to higher prices for consumers.

The acquisition of Hulu aligns with Disney's streaming objectives, as stated in a news release. The company continues to strive to catch up with Netflix, the streaming giant that has managed to post significant profits. To stay competitive, Netflix recently introduced a lower-priced tier that allows viewers to watch ads.

With the acquisition of Hulu, Disney gains a streaming service targeted towards adult viewers, complementing its existing platform, Disney Plus, which caters primarily to younger audiences. Industry experts had anticipated this move, especially given recent comments by Disney CEO Bob Iger. It was crucial for Disney to acquire its remaining stake from Comcast within a specified deadline or sell it off.

For consumers, there will be no immediate changes in the Hulu experience. However, with Disney's recent announcement of price hikes on its streaming platforms, more increases are unlikely in the near future. Viewers will still have the option to bundle Hulu with Disney Plus and ESPN Plus.

The acquisition of Hulu by Disney also reflects the ongoing trend of media companies exploring mergers and consolidations. Tom Nunan, a former network television executive and lecturer at UCLA School of Theater, Film and Television, suggests that this move could be interpreted as a sign of the times. The entertainment industry is currently grappling with uncertainty caused by factors such as prolonged strikes by actors and writers and changing viewing habits of the public.

The aftermath of the "peak TV" era is also being felt, with a significant decrease in the number of TV shows expected. Estimates indicate that next year, the number of shows could be less than half of what aired this year. As a result, consumers may have to pay more for a reduced variety of content.

Industry analyst Richard Rushfield observes the recent trend of price increases across multiple platforms and states, "That is the future." He also highlights the looming question of consolidation, with legacy studios facing challenges while tech companies like Apple possess the financial resources for potential acquisitions.

Industry insiders view Disney's acquisition of Hulu not only as a response to industry consolidation but also as a reflection of CEO Bob Iger's acquisition-oriented strategy. Tom Nunan labels this move as "vintage Iger," suggesting that Iger is a spender who does not hold back. Nunan adds that Iger's plans for restructuring and expanding Disney theme parks align with this acquisition.

As the streaming industry undergoes further transformations and consolidation, viewers can expect more changes and potential shifts in pricing structures. Only time will tell how these developments will reshape the streaming landscape and impact consumer experiences.

Note: The information provides a context for the news article but does not provide specific numbers or dates.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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