In a recent development, rapper and entrepreneur Sean "Diddy" Combs has reached a settlement with Diageo, an influential spirits company based in London. The settlement brings an end to their dispute, as well as their business relationship.

Combs and Diageo issued a joint statement on Tuesday, announcing that they have agreed to resolve all their disputes amicably. As part of the settlement, Diageo now becomes the sole owner of both Ciroc vodka and DeLeon tequila, brands that Combs had previously held partial ownership of and actively promoted. Moreover, the statement confirmed that there will be no further business collaborations between Combs and Diageo moving forward.

The legal battle started in May of last year when Combs filed a lawsuit against Diageo, claiming that the company failed to fulfill promised investments in Ciroc and DeLeon and subjected the brands to discriminatory treatment as "urban" products. Combs had been associated with Ciroc since 2007, when he signed a promotional deal, and in 2013, he partnered with Diageo to acquire DeLeon.

Combs further argued that the neglect towards Ciroc and DeLeon worsened after Diageo's acquisitions of two competing tequila brands, Don Julio in 2014 and Casamigos in 2017. On top of that, Combs, who is Black, accused Diageo of racism, claiming that the company limited distribution to "urban" neighborhoods and expressed disapproval of his financial success.

Diageo vehemently denied these allegations, stating that Combs had resorted to making "false and reckless" claims in an attempt to extract additional funds from the company.

The legal dispute tarnished Combs' reputation, and it was further compounded when R&B singer Cassie sued him in November. Cassie, whose full name is Casandra Ventura, alleged that she endured a lengthy abusive relationship, including incidents of beatings and rape. However, Combs promptly settled the lawsuit with Cassie just days after it was filed.

With the resolution of the lawsuit against Diageo, Combs can now focus on other business ventures and seek new opportunities in the spirits industry. Meanwhile, Diageo, as the sole owner of Ciroc and DeLeon, will have full control over the future direction of these popular brands.

The terms of the settlement and the specifics of the agreement have not been publicly disclosed. However, both parties have expressed their mutual desire to put this legal battle behind them and move forward separately.